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Brother Pingtou Released UHF RFID Chip Yuzhen 600: Backed by Ali's Powerful Ecology, Can It Open

Lucy. RFID Net World 2021-10-27 17:05:27
On 19 October 2021, at the Yunqi conference, Pingtou, a semiconductor company under Alibaba, released a low-power RFID RFID RFID RFID-Yuzhen 600 electronic chip, ultra-high frequency. This is a perception chip for IoT application scenarios. It has the characteristics of the high sensitivity of reading, complete reading and strong environmental adaptability. It is suitable for intelligent logistics, the intelligent warehouse, intelligent retail, aerial package monitoring and asset management. Waiting for the scene.



According to official information, the 600 feathers matrix is ​​composed of three parts: analogue and radiofrequency, digital controller and memory and compliant with the EPCGlobalClass-1Generation-2uhffid protocol. Compared to traditional RFID chips, this chip has a greater reading sensitivity, with a sensitivity of double-door reading that reaches -23dBM; Compatible with omnidirectional antenna solutions, which can reach omnidirectional reading; Furthermore, the 600 feathers array has a strong environmental adaptability, supports automatic tuning of dual-port RF impedance.

It is understood that Yuzhen 600 is aimed at the package identification market of 100 billion Chinese level. According to statistics previously released by China Post, the postal parcel number in China in 2020 reached 83 billion. With the further development of digital technology and the transformation of people's consumption models, market volume will become even greater.



According to the official introduction, the chip will be used in Cainiao logistics and integrated with the identification technology of the precise radio frequency of Cainiao, which can effectively improve the efficiency of the management of logistics and supply chain and will be further applied to Smart Retail, Asset management and other fields in the future.


Pingtou accelerates self-research rhythm, the strong ecology of wings promotes RFID applications


From its foundation in September 2018, Pingtou had to be responsible for promoting the layout of integrated cloud chips. Ali CTO Zhang Jianfeng publicly declared that he hopes to promote industrialization of national independent chips through powerful powerful technological platforms and ecosystem integration capabilities.


Overall, the internet of things can be seen as a digital mapping to the physical world, and RFID, as one of the perceive technologies for the Internet of things, can be seen at the foundation of the Internet building harvest.

To this Yunqi conference, you can see that in addition to Yuzhen 600, Brother Flathead also released a chip called Yitian 710. Etian 710 is a cloud server chip for generic use and the first self-developed generic chip launched by Ali Pingtou from the establishment of him. Furthermore, Ali has also opened four chips of the Xuantie RISC-V processor.

At present, Pingtou already has product families like IP processor, AI chips, general chips, and IoT chips, covering all levels of cloud, network and terminals as a whole. Among these, RFID is an important tool for collecting application lateral data and an important part of its digital ecology. Under the general trend of the cloud, network and end-to-end integration, supported by the powerful Ecology of Ali, is unique in scenes-based applications. Advantages, RFID applications will be promoted to a new level.


Today the Alibaba economy has sprained e-commerce, finance, logistics, cloud computing, big data, globalization and other scenarios, collecting a large number of users and has the most challenging and richer calculation scenarios and network scenarios in the world , machine learning scenarios require the use of a large number of chips. The chip, as the core of the calculation power, is the foundation of the Internet and the Internet of the applications of things. Therefore, wings' heavy investment in the research and development of chips is an inevitable move.



RFID can inaugurate a growth point



Nowadays, in the context of the digital transformation of the company, the demand for management is increasing. At present, RFID technology has entered all social classes, including shoes and clothes, storage and logistics, retail, books, electricity, aviation luggage traceability, asset management and so on.



However, although RFID's application scenarios are very rich, most of them are promoted by specific projects. These projects are often scattered and cannot be widely used on a large scale. In the final analysis, there are many reasons behind this situation. Among these, the largest constraint derives from the cost of RFID tag demand. This is why the acceptance of the RFID market is very high for high value added products such as alcohol and jewelry. Generally, it is less used for common daily needs. Secondly, the RFID reading and writing process is easily influenced by the external environment, such as metal interference, liquid, tag-tag and other interference of the wireless signal, which leads to the need for customized operations in some demanding scenarios. It makes the project experience to copy directly.



However, with the help of the powerful ecology of Ali, the brother's feather bar of the brother 600 is possible to open a new situation in the scenes applications, "kill monsters and update" in rich application scenes, and therefore make more quickly discovered .


In recent years, RFID tag consumption has been constantly increasing. However, in the communication process with the workers in the sector, I discovered that many people believe that there will be an explosive growth node. Although it is difficult to judge this time point accurately, since the industry continues to move towards digitization, even market opportunities for RFID are opening up.


To promote the digitization of raw materials, the Ministry of Economy, Trade and Industry of Japan proposed to implant RFID tags on 100 billion billion each year by 2025. In fact, if RFID wants to reach the growth of the tachometer , what you need is an opportunity for large-scale popularity. Once it is turned on, you will soon become a prairie fire.