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Spanish sports brands consider deploying RFID to optimize their logistics process

  • Author:Lucy
  • Source:RFID world network
  • Release on:2020-12-28
RFID technology is becoming the standard of textile and garment industry and its logistics. In this context, Spanish sportswear brand j'hayber is studying the deployment of RFID to optimize all its logistics processes.


Pedro Garcia, the company's head of production and logistics, said: "this is a plan for the future. There is no deployment date, but our whole logistics process is the same: warehousing, outbound, inventory and location. At present, our whole system ensures the traceability of products from the source to customers, but our system needs continuous improvement and keeps pace with the times. "


The company has stopped using plastic packaging and used recyclable packaging.

The company has a logistics center in the city of Elche in Alicante, Spain, serving the peninsula market on the southeast coast. "At present, this is j'hayber's main market, but we also supply important goods to the EU and non EU countries such as Argentina, Chile, Cuba or the United Arab Emirates," Garcia said. But we don't expect to open another logistics center. "


"The mode of transportation used in the logistics center depends on the quantity of goods we will transport," Garcia said. We handle a large number of import and export goods by sea, and goods that we need to deliver quickly by air. Last but not least, 98% of our goods are transported by land. "


Garcia's view is that further "real-time information on the status of the goods should be provided so that we can further adjust the delivery time.".


On the other hand, Spanish brands are taking a series of actions to reduce the ecological impact of their logistics. In this sense, Spain's production line is "free packaging of plastic, the elimination of plastic bags in packaging". "Four years ago, we added 100% recycled paper packaging, stickers based on recycled materials, and reusable boxes."


As for the challenges brought by the growth of e-commerce, most of j'hayber's end customers are small and medium-sized enterprises. "Therefore, they are not well prepared in terms of logistics. So we need to make some changes and reach an agreement with the transportation company. In our view, the logistics company is the messenger. In any case, it takes us 24 to 48 hours at most to provide B2C services. "

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